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Hi, I'm Natalie Masson.


I'm a rather shy, super outgoing introvert/extrovert who is brimming with inspiration and ideas - more than I can keep up with!

I'm a clinical psychologist with a psychotherapy practice and an online business supporting women on their fertility journey.

I'm also a tinkerer who loves figuring out systems and playing with numbers. Fun fact: Before I got a PhD in Clinical Psychology, I got a BS in Electrical Engineering. I have a hodgepodge of skills that probably make for endless entertainment for my friends watching me in action.

I've figured a few things out over the last 3 years of hacking away at this online biz thing, and I'm just so excited to share some of the creative ways I've set up my business to align with my core values of authenticity, integrity, and creativity.

LIfe's too short to be a copycat. I'd love to see you create really cool stuff that's as unique as your thumbprint.

I'd like to show you the principles that can allow you do to that. You may be surprised and delighted to discover what you are capable of creating!